Today, digital marketing may be a no-brainer for any business that desires to grow.
But a decade ago, digital marketing was a replacement concept, and most of the business world relied on traditional marketing strategies.
They don’t need to be opposites, though. Combined, traditional and digital marketing have the potential to rework your business through explosive long-term growth which will cause you to a powerhouse in your industry.
Defining traditional and digital marketing
In a nutshell, traditional marketing includes any sort of marketing that doesn’t happen online. Digital marketing, on the opposite hand, is every sort of marketing that takes place online.
Specifically, traditional marketing includes:
- Print (magazines, newspapers)
- Broadcast (television, radio)
- Direct mail
- Telemarketing
- And digital marketing includes:
- SEO
- PPC
- Content marketing
- Email marketing
- Social media marketing
Although they’re different, traditional and digital marketing don’t need to be enemies. Both of them have their own distinct advantages which will assist you get more for your marketing dollar.
Advantages of traditional marketing
Traditional marketing works because it's its roots in well tradition, for lack of a far better word.
These marketing strategies all revolve around media that’s existed for many years , if not centuries, so they’re all tried-and-true methods of growing your business.
For the foremost part, they’re built on brand awareness and merchandise promotion on a huge scale.
They may be a touch expensive, but traditional marketing has its advantages:
- Active customer acquisition.
- Accessibility
- Proven effectiveness
- Huge potential audience
Of of these factors, accessibility could be the foremost important. Practically everyone within the world has access to televisions, radios, newspapers, and other entertainment media that thrive on advertising.
In America alone, 99% of all families own a television. That’s 315 million people with access to broadcast advertising just in one country.
Plus, because there are actually thousands of TV stations, you'll nearly always find one that matches your niche on cable, satellite, or network.
Despite their waning popularity, tons of individuals still read newspapers and periodicals like magazines. it's going to appear to be an attempt within the dark, but these old-school medium can work wonders for brand awareness.
Basically, once you use traditional media, you get your name bent as many of us as possible.
The results could also be difficult to trace , but the sheer potential is enough to form traditional marketing a sensible move.
Advantages of digital marketing
Digital marketing is functionally different from traditional methods.
Digital marketing focuses on highly-targeted, results-driven marketing that allows you to advertise exclusively to people in your niche. It’s narrow, laser-accurate, and — most significantly affordable.
You might not get an equivalent reach as traditional methods, but you’ll only reach bent people that have an interest in becoming your customers.
The biggest advantages of digital marketing include:
- Passive customer acquisition
- Affordability
- Adaptability
- Niche
On top of all of this, Internet use is rapidly increasing, and it’s slated to continue increasing for years to return .
That means you have already got an outsized audience already online — and it’s likely to urge bigger. a much bigger audience means more business, which means more growth.
Plus, the very fact that tons of digital marketing — like content marketing — includes passive customer acquisition makes it the right complement to the active acquisition tactics in traditional marketing.
And to form it even better, digital marketing as an entire is far more flexible and responsive than traditional strategies. you'll alter your campaigns whenever you would like with fast (sometimes immediate) results.
There’s no waiting, no contracts, and no upsells. you only do what you would like once you want to try to to it. If you hire Digital marketing agency, that is also best.
And because it hardly costs anything compared to traditional marketing, your company can start using digital marketing with hardly any additions to your budget.
So when it comes right down to brass tacks, both traditional and digital marketing have their advantages. But what’s the advantage of using them both?
Advantage of using both
If you'll afford it, using traditional and digital marketing at an equivalent time has the potential to yield some insane results for your business.
Customer acquisition, reputation management, brand recognition — it’s all there once you use every marketing strategy you've got at your disposal. And once you build a technique that permits them to figure together, the advantages are often huge.
Think about your marketing strategy sort of a stock portfolio — it’s best to take a position during a sort of marketing strategies so you'll maximize gains and minimize losses.
For example, a medical equipment marketing plan may use traditional and digital channels. They use traditional channels like trade shows and conferences to attach with physicians one-on-one then digital channels to attach with physicians three hundred and sixty five days of the year.
If one strategy doesn’t work well for a couple of months, you don’t need to worry about losing much since the others will protect it. If one strategy works rather well , then you only make that far more money.
Diversifying your marketing strategies is great for long-term growth. in need of some marketing catastrophe where every medium fails, you’ll nearly always continue moving forward.